Let’s say you’re on a car lot looking to buy. A salesperson saunters up for a meet and greet, gauges your interest, and determines you’re serious. It’s actually going pretty well—no pressure yet, and he seems nice enough. When he asks what you have in mind, you say you’re interested in a compact hybrid, because
POWER PLAY #2 Focus on Your Audience’s Problems, Not Yours One of the worst mistakes you can make is to think that the presentation is all about you—an opportunity to talk about your ideas, your products, and your solutions—and never relate it to anything the audience already cares about. Instead, remember why your audience is
POWER PLAY #1 Begin at the End Bestselling 7 Habits of Highly Successful People author Stephen R. Covey famously counseled that successful people “begin with the end in mind,” by which he meant that if you want to accomplish something great, it’s best if you first figure out what that something is. Metaphors abound: know
